Who doesn’t love a good game? We know we do. However, the entire journey of a game right from its origin to its fame is not an easy one. Mobile game developers spend years in hopes of creating the perfect masterpiece, but the difficult part start when they have to promote it to the right audience.

If you are a mobile game developer looking to take lift your mobile game off the ground in 2021, then we are here to help you out. We have narrowed down some of the most important marketing tactics that you need to embrace for an effective marketing campaign. All you need is a good internet connection like Optimum internet to conduct a little research for the process.20

Target Audience

Your game will not be that successful if you do not know who you have exactly developed it for. While some games are meant for toddlers, some are for teenagers, some for adults, and some are designed generally for everyone.

For this, you will have to dig a little deep into the web and figure out your specific target audience. Only after doing so, will you be able to come with the right game concept and tailored marketing strategy for the game. Moreover, you wouldn’t want to waste your resources on your project without a destination in mind now, would you?

Prelaunch Activities

If you are already done with the development of your game, then it is high time that you dive intoprelaunch activities. A successful prelaunch entails a combination of a number of activities.

In the prelaunch phase, you need to work on setting up the release date, marketing platforms, promotional events, and more. And trust us, all of this takes up a lot of your time. It’s not like all of this will be achieved within a day. So, before you move forward with the launch, spend detailed time in research tasks to come up with all the answers to your queries.

Social Media

Social media has proven to be the hippest and effective ways of marketing regardless of the business you are in. Every single activity on the planet is discussed on these platforms literally 24 hours a day, every day of the year.

Thus, the most promising channel for promoting your mobile game is social media. Fire up your marketing campaigns by heading on to popular social media platforms, primarily Facebook, Instagram, and Twitter. However, not every social media platform may be suited for you. You may need to conduct surveys and find out for yourself where you get the most hype from.

Ad Campaigns

Sometimes, the most effective method of marketing your product is loosening your pocket and running ad campaigns. There are a number of ways you can run ad campaigns. You could go for PPC, affiliate marketing, run paid ads on social media, or feature your ad on the top of Google search results.

Teaser Trailers

Nothing does the trick better than an excitement-filled teaser trailer for a long-awaited game. That is why another “tried and tested” method of promoting your mobile game is putting out an awesome teaser trailer. A teaser trailer sparks excitement and curiosity in the audience’s mind. With just the right combo of game highlights and secrecy, your teaser trailer may take your marketing campaign to the next level.

Beta Testing

After you have done everything in your power to spread the good word about your game, it is now time to find out if your game is actually worth it. This is where Beta Testing comes in the mix.

Beta Testing is a way of letting a limited number of users take your game out for a test run. They play your game, find out all, if any, flaws in the game. Their feedback will help you work on the flaws, thus leading to a successful game in the long run.

Gamer Endorsements

How will people actually fall in love with your game if they do not see their favorite personalities enjoy it as well? You need to ask influencers in your industry to try out your game and spread the goodwill further to their followers. Even if a person is initially not interested in your game, seeing their idol is likely going to convince them otherwise.

Observe Analytics

Your campaign results do not really matter unless you are able to quantify them. After taking on all your marketing tactics head-on from research to deployment, it is now high time to turn to your analytics section. This way, you will be able to see the true picture of your game’s performance. How many new players joined? How many returning players? Their region, age, platform— you can figure out all of this using analytics.

To Cut It Short

There really is no one fixed method of mobile game marketing that guarantees success. You have to go through a tiring process of trial and error before you can come across a strategy that works for you. That being said, there’s no harm in giving these tactics a try.