BILTMORE PRO PRINTING SERVICES PHOENIX AND DIRECT MAIL MARKETING

Effective print advertising of your company’s services or products is the best strategy against local competition, Big Box stores, and customers who simply don’t know you exist. Print advertising has evolved as a gamechanger – especially when tied to a direct mail marketing campaign to give clients more detailed information about your business offerings.

Biltmore Pro Printing Services Phoenix And Direct Mail Marketing

Don’t underestimate the power of printed materials and direct mail in this era of internet advertising. Afterall, to be a successful small- to medium-sized (SMB) business, you might want to diversify your sales and marketing campaigns – which is actually a small cost when compared to the increased brand recognition and attracting new and loyal customers.

Effectively Use Printing and Direct Mail

First, partner with a business printing service provider that has an established strategy for Phoenix based direct mail printing and mailing expertise. You don’t want your mass mailings to go out of your expected customer’s geographical location. The mailings should be targeted not only by location, but possibly also by gender, household income, home ownership, households with children – or single, Millennials.

Next, you will need to choose your printed material medium which could be a letter, postcards, a sales catalog, a discount offering, a brochure, refrigerator magnet or a free newsletter. Mailed correspondence will make an emotional connection to your prospective customers. It is false to believe that people simply toss out direct mailed advertising.

If you are within the customer’s locale and make an attractive marketing pitch that benefits the potential customer – they do pay attention. And best of all, since so many businesses are depending on website marketing only, homes are no longer deluged with mailing from local or national businesses. Your marketing material will stand out when professionally designed and printed.

The Key to Printed Marketing Materials

To increase sales, customer loyalty, brand recognition and new customer attraction, your standard printed marketing materials can include a number of key items:

• Printed Letterheads and Envelopes
• Printed Business Cards
• A Company Brochure
• Product Catalog
• Customer Testimonials

For a specific direct mail marketing campaign, a single sheet flyer or oversized postcards are a good idea. You want to choose a professional printing company to avoid your printed material looking like junk. Once you’ve outlined your target mailing list for a direct-mail campaign you can test different strategies by changing a discount offer to a BOGO sale.

With a little imagination, you never run out of marketing campaigns. When you partner with Biltmore Pro Printing services Phoenix, you can always change your sales message, change the look and graphics of your mailers, change from one type to another, or cast a larger net to generate mail order sales.