What are the expert ways to increase conversions on your website?
All web pages based on a business have their final objective, whether the user fills in a form, makes a purchase, subscribes to a service or makes an appointment. The fact that a user performs one of these actions satisfactorily is called conversion. Naturally, we all want to have the highest conversion rate possible, but we don’t always pay attention to it or dedicate the effort it really deserves. Everyone agrees that getting more visits is directly proportional to achieving more sales or conversions, but what many don’t realize is that it is much easier to get more sales by improving the conversion rate. To know more about the process, contact with the conversion rate optimization agency in UK. Let’s see some tips that will help us to improve it substantially.
Invite to action
Action buttons such as “Buy”, “Register”, “Add to cart” or “Request Appointment” are really what you want the customer to see, since it is what you want the customer to press. These buttons have to be well visible and above all they should stand out from the rest of the page design. If on your page the color predominantly is red, create blue or green action buttons, as they will be seen at first sight.
Reduce charging time
If you enter a website and it takes a while to load, it is very likely that you will end up leaving it. In fact, and according to various studies, conversions drop by 1% for every 0.1 second increase in page response time, so it seems essential that pages on your site load quickly. You can improve the loading time of your pages by reducing the size of the images, cleaning the code or eliminating elements that are not necessary.
Build trust
Surely, potential customers will want to know who they are dealing with before deciding to buy or give you their data. Create a complete “Who we are” page. The more they know about you, the more chances there are that they will end up generating the conversion. The e-mail and the telephone must always be well visible. If you can, include photos of yourself, your team and your company. Not only will this help people who want to contact you, but it also shows the customer that you “exist”.
Simplify the purchase
In the forms, do not ask for too much information or use “hoods”. A high percentage of abandonment is due to the fact that too much data is requested when selling something or requesting a registration. Ask only what is really necessary. If it is not essential to know the date of birth, ID, gender or landline of the client, do not ask. The more questions the visitor sees when paying / registering, the more likely they are to get overwhelmed and leave your website. Sometimes, a few adjustments in the purchase process are enough to greatly increase the conversion rate of the website.
Many people are afraid to buy in an online store because they do not know what is expected. Add testimonials to your pages, they work.
