How to Build an Audience for Your Website
Building an audience for your website takes time and dedication. Done right, and you can bring in thousands of views a week or even a day and use those views to help sell your content, pitch ad space, and grow your brand in many ways.
To monetize your website, you first need a website that is visited regularly. Next, you need to build an audience that, most importantly, engages with your content. A website with a small but very dedicated audience will be more important to your goals than one that sees a lot of traffic but next to no engagement.
Traffic is great, but engagement is where it’s at, so to help you build your audience, you will want to use this guide:
Choose a Niche and Stick to It
As you grow, you can expand from one small niche, but when you first start out, that niche can help you define yourself, set your website apart, and can also help you grow a very dedicated audience from the get-go. If you are the only one creating in-depth analysis on a topic that just doesn’t exist out there, then you may even find people out there who are happy to support you with Patreon donations.
A niche helps you define yourself. It also helps you grow your audience. Create in-depth, quality content based on that niche, and you can get started with your efforts to grow your audience.
Connect with the Community
Another reason to choose a niche is that there are dedicated communities out there that are interested in it. Your next step is to connect with that community. Read other blogs, connect with other social profiles, comment, DM, and engage with them. Becoming an active member of that community is an essential step to growing an audience in it.
Collaborate with the Community
A great way to reach larger audiences is to collaborate. Cross-post with other creators in your community and share with each other’s followers. This is a great way to grow and establish yourself in the community.
Market Your Content
Organic marketing methods like community engagement and social media marketing will always be important, but they take time to build up. A good way to get started with growing an audience is to build a soft-sell strategy. For example, you can have a newsletter you encourage visitors to sign up to, and then use PPC marketing to get those interested in that specific article or in your niche to your site. Don’t waste your time trying to figure out PPC marketing on your own, however. If you want the best results, then you will need a full service like this ppc management birmingham agency behind the scenes to improve your results and ROI.
Get Your Name Out There
Create articles to be published on major news sites and magazines. You’ll need to start small, yes, but as you grow, you will be able to pitch your ideas to larger publications. The good news about this option is that it is a paid strategy and a great way to get your name out there! Simply link up your content to your website so that those who are interested in your work can find you online.
