A Beginner’s Guide to Creating a Website That’s Built for Success

The world of online business can be daunting, even to those who believe themselves to be somewhat tech savvy. But it doesn’t have to be too intimidating; following a few simple guidelines and understanding the important considerations before making a website will ensure that the right features are designed into it from the start. Plus, the benefits of a well-designed website means more leads, customers, sales, and overall business. Doing it right from the start is much easier than making big changes later, so it’s best to begin with the right ideas incorporated into the final design.

Good Search Engine Optimization Technique

First, one of the most critical aspects of succeeding online is to incorporate a good search engine optimization technique. Search engine optimization (SEO) is the process of developing a website to rank highly in popular search engines for a select group of targeted keywords.

For example, a business that sells comic book-themed clothing might want to rank for a phrase like “comic book characters clothing”, or other, similar phrases that are relevant to their products. Search engine optimization is important because it can serve as a large amount of traffic for a website that does it successfully, and good SEO can be accomplished in a number of ways.

Some of the most important things to consider for good SEO are producing good, keyword-relevant content on a consistent basis, keeping load times and bounce rates low, increasing the number of inbound and outbound links for the site, and making sure that HTML tags are optimized. Make sure your website is hosted by the right type of web hosting. Keep your website up to date. Provide useful information to users and don’t forget to optimise your site.

Title tags and Meta description tags are significant for a number of reasons, and they’re one of the simplest but most important elements of good SEO. To optimize these, ensure that the meta tags are filled out completely for the website description in less than 155 characters. Without this description, search engines like Google won’t be able to determine what the website is about, and the description in the search results that do show up won’t be pretty. It’s important to ensure that this information is well-filled out and accurate for the contents of the site. Finally, it’s also critical to ensure that the Robots meta tag is removed after launching the site, which could completely deindex a site when not removed. This tag is usually put in place by developers while the site is under development, but if it isn’t removed, the website won’t even show up through a search, meaning that all the efforts at good SEO would have been for nothing.

The Principles of Responsive Web Design

Next, the principles of responsive web design are becoming equally important today as more and more people start to use mobile devices as their primary means of surfing the web.

Responsive Web design implies creating websites that keep mobile devices in mind. Because the screens for phones and tablets are smaller than those of laptops and desktops, content and Web pages need to be altered in order to display correctly for mobile users. Without responsive design, Web pages configured for bigger screens will look awkward and won’t display correctly, ultimately driving users away.

One of the biggest responsive Web design advantages is that it keeps users more engaged in the content and site that they’re currently on while using a mobile device. This has numerous benefits in and of itself, including higher conversion rates and better SEO rankings. Responsive Web design is becoming even more important over time too, as trends show that web usage is increasing for mobile users and decreasing for desktop and laptop users, meaning that many of us are now spending our time browsing on the go instead of at home or at our desks. To make sure your website is user-friendly, consider recruiting the right people for usability testing.

All these considerations should be taken into account at the outset of creating a new website into order to achieve the best results possible.