A Powerful Marketing Tool to Convert Visitors into Customers

Google is one of the leading web browsers that people use today. In fact, billions of internet users use Google Chrome when they visit the world wide web. If social media platforms like Facebook have billions of monthly active users, imagine the numbers that Google is generating. It must be double or triple that of Facebook users because of how popular Google is in today’s world. So it’s only a smart thing to do for you to utilize Google as a marketing tool to build your brand and increase brand awareness to your potential consumers.

Google Remarketing is a form of online advertising that most websites use today. It can help convert your website customers into customers through sophisticated technology. If you have a website and want to utilize Google Remarketing but don’t know how, you can hire the help of a google remarketing agency melbourne. But first, let’s understand how Google Remarketing works.

Understanding What Google Remarketing Is

In simple terms, Google Remarketing or retargeting is a form of online advertising that lets websites show targeted Google Ads to users who previously visited your website. When used correctly, there is a big chance that you will turn these visitors into customers. Past visitors will see your ad when they continue browsing the web, enticing them to come back and make a sale.

Many businesses use this form of marketing since statistics show that about 98% of consumers visit a website and leave immediately without making a purchase. On the other hand, about 70% of consumers would add products to their shopping cart but would also leave without finishing the sale.

It can be frustrating, but Google Remarketing is one way to turn all of these things around by following these consumers with whatever they’re doing on the internet. And because of its success, studies also have shown that Google Remarketing turned these consumers into customers. Therefore, it’s a more effective way of marketing your brand while making a profit.

How Does Remarketing Actually Work?

If you already use Google to advertise your website, products, and services, all you need is a piece of remarketing code so you can get visitors to revisit your website. This remarketing code can get the visitors to be added to your remarketing audiences. You can also choose who to prioritize. Whether you want new visitors to come back or existing ones, it’s your choice. It’s easy to customize a code to correspond to more defined categories.

For example, you are an artist that sells all kinds of artworks, such as whimsical greeting cards, art prints, and more. You can create an “art print” remarketing audience for consumers that visited your website where art prints are sold. The Google Ads that they will see while browsing other tabs are all about the art prints that they were previously interested in buying. It’s like stalking them, but it’s all part of online marketing that we can all utilize to gain more customers. You can also offer them a voucher code or a free shipping voucher. In this day and age where the internet is being used by billions of people every day, you should also consider using it to your advantage to increase brand awareness. It’s all about maximizing it to its full potential so you can get the most out of it.