Beginner’s Guide to Automating Email Marketing With Snovio Drip Campaigns

The common aim of every professional is to set hands free and save time by using automation tools at maximum. Now, you can find lots of drip email tools that help automate the process of email marketing.

The user interface of each tool varies depending upon the specific features and methodology it offers for setting up and running a drip marketing campaign. We’d like to concentrate on Snovio platform that offers a user-friendly interface with innovative features necessary to take your drip marketing efforts to the next level.

Let’s have a look at the issues Snovio Drip Campaigns tool helps you with.

Audience management

As far as Snovio is an all-in-one platform, you can also use their email finder and verifier tools to search for leads’ email contacts and check them. With the drip campaigns tool, you can create personalized emails with any variable you want. So every message will look really personal and unique.

Campaign Planning

At this stage, you need to determine a unique sequence in which you want to send the individual emails to your prospects. Usually, the sequence is linked to a specific trigger (the way the recipient reacts to your email, either opens the email or clicks the link within the defined period of time).

The visual editor is extremely easy to use and you don’t need any special designing skills to create an attractive and well-performing email campaign.

The emails are composed right on this step. But a bit later about them.

If you want, you may schedule the email campaign according to the time zone the leads live in, save this template, and use it any time and in any campaign you need.

Messages templates

The platform lets you compose and send plain text messages if you are looking for a better delivery rate. Snovio has an inbuilt editor that lets you save composed email messages for further use. It facilitates easy personalization of both email subject line and body.

There are also email templates that can be used absolutely for free. The team has created about 30 of them.

Campaign Launch

Just click the Save&Start button and the campaign is launched. After the launch, the drip campaign starts sending and delivering specific emails to specific recipients according to the settings of the campaign; you don’t need to bother about doing anything manually.

Performance analysis and improvement

Although the tool runs the campaign without any manual assistance, you should continually monitor and analyze it. Snovio offers a visual insight into various useful stats like how well your emails are getting delivered, how many people are opening the emails, and how many of them are taking the desired action (e.g. clicking the embedded link). All this analysis helps a great deal in making timely changes in order to get better results from the campaign.

All in all

As you can see, any drip campaign consists of email accounts, email lists, email sequences, triggers, timing, goals, and stats. Note that you must have an existing email account from which you wish to send emails to your contacts.

You can upload the contact lists and personalize every email by adding necessary data. Note that without triggers and delays, the emails will be sent all together and you will be defined as a spammer. That’s doubtfully what you are aiming at.

Snovio thus offers all the necessary functionalities and features required to run an effective email drip campaign in a single platform.