Best ways to promote your business online free
If you already own a business or are steering to start one, then sure you are well aware of the importance of putting up products and services in front of your potential customers. Interestingly, compared to the traditional ways of promoting your venture, it’s easier and less expensive to promote your business online.
A few tips on how you can run online promotion of your commercial venture
- Use the popular local listing services: Registering with the big listing services will allow more visibility on Google as well as on Google Maps. You can also look up Yahoo! Local and Microsoft’s Bing searches. The process usually entails submission of an online form for registration, followed by their confirmation done over phone or mail. These search engines have a huge database of businesses and they will feature your business for free. You can check out several options and decide upon the appropriate gateway to register online and optimize your website for search engine.
- Participate in social media: Social media platform is an ever growing marketing platform for businesses. It’s no longer a mere tool to get online exposure, but has emerged as a necessary time investment for new and successful businesses. Tying up with advertisements on your Facebook page, active image sharing on Instagram, having followers on Twitter, networking on LinkedIn, both at the personal and business levels provides a direct channel to keep in touch with your customers.
Creative promotional ideas can be converted into videos and distributed in a freeway on YouTube. You can undertake a market research on how your competitors are using this platform and accordingly strategize to upload promotional content relevant to your business. Don’t just stick to an advertisement; be a little more creative in reaching out to your potential customers. You can contact the Sydney SEO firm to help you come up with a great strategy.
- How about starting a blog? Promoting your business online needs a personal connect with your customers as well and what better than the idea of bogging. However, this may need a little time investment on your blog as connecting with customers directly means you have to keep your stream updated on a regular basis. A dormant blog will not reap you any fruit as people find no interest in visiting or following abandoned blogs.
- Project yourself though press releases: Each time your business involves in activities or launches something new that’s newsworthy, go for a press release. Press release is a very powerful media tool to aid in generating publicity. They can be distributed freely on several websites that provide a platform for the same like PRLog and 24/& Press Release.
- Join online forums: Most niches have relevant online communities where you can involve yourself. The best way to use this platform is to regularly and actively participate with the community by building a rapport with others. Just singing up and posting about your own business may not really help. To avoid annoying the community participants, you can have strategies to passively promote your business by either using your website link in your signature or may be mentioning it only when appropriate discussions or relevant context arises.
A well-directed strategy coupled with a humanistic approach towards promoting your business online can give you all the desired benefits.
