Chatbot Marketing Essentials

Chatbot marketing is both the present and future of online marketing. Any business that does not have a chatbot marketing plan should develop one immediately. Chatbots from firms like ConvertoBot are producing chatbots that are game changers in digital marketing. The following are the main aspects of chatbot marketing:

Lead Generation

One of the most crucial components of chatbot marketing is developing leads. Digital marketers spend countless hours in front of their computer screens sourcing for leads.

A chatbot will not only look for leads but it will also retain them. The chatbot can scour social media for potential customers based on their likes, preferences and timeline activity.

Therefore, you not only get more leads but you also get better leads. By better leads, I mean leads that will be easier to convert to sales. By using chatbot marketing you get the highest reward for your efforts.

Creating a Powerful Sales Funnel

You can use a chatbot to select users with the highest potential for sales calls. Sales is often believed to be a numbers game which is true to a degree. However, a chatbot will help you to narrow down the numbers and turn sales more into a conversion game.

Such a sales funnel will reduce the amount of time and effort you use to qualify prospective clients. You can also use the chatbot to more effectively target your market which reduces the amount you spend on marketing and pushes sales revenue through the roof.

Making a Connection

Chatbots are computer programs that are designed to mimic human communication. Therefore, the site user must feel as if they are communicating with another human for successful communication.

The only way to do so is to make a connection. If your users can make a connection with the chatbot chances are very high that they will make a sale and become regular customers.

The chatbot should ask sensitive questions that the user will identify with. Your conversational flow must also be as organic as possible. If you can do so, you can be sure that your chatbot marketing efforts will be successful.

Control

Most humans crave control. Good thing you can program machines not to. You should ensure that the user is in the driver seat whenever they are communicating with a chatbot.

You should present them with various options to get to the solution so they can decide which suits them best individually. Let the users drive the conversation hence the chatbot should just be a guide to wherever they want to go in the site.

Data is Gold

The ability of chatbots to accumulate and retain data might be their most valuable asset. Information is the key to chatbot marketing.

The more information about users and customers you have, the more effective your marketing efforts will be. You should ensure that your website’s chatbot is designed to tag every piece of data it comes into contact with. Retrieval and transmission is then more efficient and you will rarely send the same information to the same person twice or send the wrong information.