Consumer Psychology Tactics to Improve Conversions
When it comes to getting the users to convert, design is everything. From colours, words on buy buttons, to the layout and structure of a website. Tapping into what makes a user convert is important for this, and certain aesthetics as far as design goes are much more persuasive if you want the users to take some kind of action on your website. When you combine behavioural and brain science with practical experience, you will get a much deeper insight into how and why humans behave like they do, and what can you do to get them to take the actions you want on your website.
- Psychologicaldistance
The way we construct an object, cognitively, is impacted by our conceptual distance from that object.
Low-level construal will relate to the specific, concrete features, such as price, function, colour, and size, while the high-level construal will relate to the experience one has with that object, as an abstract concept.If you describe a broken link as unclickable, that is low-level construal. However, if you describe that the interaction leads to frustration, that is high-level construal.
2. The primacy effect
The primacy effect tells us that whenever we have a choice between a list of things, our brains will remember the first couple of things more than the ones later on.Things that are at the beginning of a list are regarded to be more important. One of the major reasons this works is because an individual will pay more attention at the start, and later on drift off, because their brain is either bored or tired.
3. Colour influences shoppers
You will find it fascinating that certain colours can actually convey different actions and emotions.
Mostly due to the fact that personal preference, history, and other things, can influence the meaning of certain colours, has led to there being a lot of theories about colour.Red might mean one thing to me, and a completely different thing to you, so understanding the colour theory fundamentals is pretty important.
Now that you have a few design tactics to implement, you can go ahead and get started by testing it out on your sites. If you understand these tendencies, you can easily develop the strategy that works with these mental processes. Consult web design company Singapore for more information on how you can use colours to greatly improve conversions.
