Everything about smartphone apps

Mobile app market still has a lot of room for improvement:

In 2015, App Annie reports stated that mobile app industry generated a whopping $41.1 billion in annual revenue and the figure is expected to rise to a round figure very soon. By 2020, this number is expected to increase or cross the line till $189 billion. These figures are an estimation of what will happen in the future which may vary slightly from each other.

The users are evolving at an increasing pace as compared to the business industry. The mobile internet has become a vivid necessity for the masses. The aggregator apps are considered to be gaining the popularity in the upcoming years and would soon move to the forefront. Multiple tools are in the market that help you pull content from online sources and compile it into one –easy-to-follow interface.

Rich and poor platforms:

The two top giants such as iOS and Android have always dominated in the global market. A study was conducted in 2016 that stated that almost %87 of mobiles sold were of android. This figure has increased about %3 however, the iOS category has decreased its market share as from %11.5 it went to less than %10.

However, the two giants have the most popular and largest app stores. It seems that nobody would be able to come and tackle these players but it’s hard to predict anything for the future.

Mobile app spectrum:

Strong performing mobile CPUs containing powerful graphic, fast internet connection, quality displays, etc. have created mobile phones into gaming devices. Mobile games which only accounted for %50 of total app revenue (in 2011) created almost %85 of the app revenue in 2015. The figure in numbers represent whooping $34.8 billion (worldwide).

The time spent by users on these apps has also increased in the recent era. Non-gaming apps have overtaken the games in the rapid rise of app usage. A recent research conducted the following details of app usage:

Customization apps, like icons, lock screen, wallpaper, and launchers topped the list with a solid 332% rise in the overall usage.

A total of 135% was recorded for mobile versions of magazine and newspapers (that came in second).

Shopping solutions and lifestyle estimated around 81% growth rate and were ranked forth.

Fitness good, sports, travel, social apps etc. ranged to about 54% of the utilization.

Monetization models:

Direct sales:

If a user haven’t purchased the app, then only screenshots, a video and a description will be available for preview. The restrictions are imposed to motivate the customer to first get a taste of the app and then finally make the purchase to test the other useful features. But this model sometimes confuses the user as he doesn’t really get the idea of the app and ultimately goes away.

Subscription:

This method is similar to freemium but the difference is that users pay to access the full content and not just certain features. This method generates predictable flow in the long term maintaining loyal customer relationship.

In app purchases:

This method is very common in mobile games where charges are made as fee for every item sold. This model is quite flexible and users are usually quite involved in their games that they easily purchase the given options. Gamers pretty much invest all of their money in cheat codes, additional tools, insights etc.

Summary:

Mobile devices are still running in the market without much of a competition expect for itself. This category is only trying to be better than what it was yesterday. Users are known for storing their devices with pretty much everything including their confidential files and docs. Hence, while playing an online game, you might end up giving up losing your confidential data. Hence, make sure your device is protected with any of the data security program to avoid facing any consequences.