How To Choose The Best Seo Company?
A good positioning in the search engines is essential and strategic for your company. Your customers and associates use Google daily to find information or buy products. You certainly know it: SEO is the keystone of your on-line visibility. But you do not have the time or the skills to optimize the SEO of your site. You are thinking of using a service provider to do this work. Here are the key points to check before signing a contract with an SEO company and choosing a collaborator in the long term.
What Is An Seo Company For?
A company specializing in SEO offers a wide range of services, from auditing your site to implementing recommendations, through positioning reports that allow you to assess the results obtained over time. The search marketing company usually groups together a plurality of experts:
The consultant in organic SEO: he has both a solid technical background to understand all the issues of SEO and a thorough knowledge of the requirements of Google and other search engines. It performs a daily active watch to keep abreast of developments (such as algorithm updates, for example). It is also able to track your site using specific tools and perform on-site optimization (writing tags, URL redirects, reducing the speed of loading pages, etc.).
The netlinking specialist: in some agencies, the link creation strategy is supported by a dedicated division. But, depending on the scope of your project, the SEO specialist can take care of these missions alone.
The SEO Editor: he creates value-added content, optimized for SEO and incorporating the keywords on which you want to position yourself (and their semantic derivatives).
In general, a project manager is allocated to your file in order to simplify and unify the exchanges.
This structural model is not fixed: some agencies offer other services that can help you improve your visibility, such as the management of your social accounts by a community manager or the monitoring of a project manager in the event of recasting of site . Finally, it should be noted that referencing is a transverse issue, which touches on many areas: web marketing, business strategy, qualification of contacts or webdesign . The greater the knowledge and experience of your service provider in these areas, the easier it will be for you to hear and understand your business model and goals.
What Are The Steps Of Optimizing A Site?
Again, there is no precise rule since the service is always personalized according to your stakes, the quality of your existing site and any technical issues, such as a redesign or the use of certain computer languages. Nevertheless, it is possible to mention some major steps:
The positioning audit: this study highlights the weaknesses and points of improvement in terms of referencing. These can be technical, come from a lack of quality content, a penalty imposed by Google or a small amount of inbound links.
The definition of strategic keywords and long tail, related to your business: these are not only keywords that you want to improve your visibility, but also and especially those that are used by your prospects and customers. Several tools are used to define the right keywords based on an estimate of the monthly volume of each request.
The monitoring of the implementation of technical and editorial recommendations.
The regular creation of content on the site and / or the company’s blog.
The acquisition of backlinks (inbound links) through negotiations and partnerships.
How To Find The Best Seo Company?
There are several ways to evaluate the quality of an SEO company in Delhi or in the provinces. Beyond word of mouth, which is an essential indicator of the relationship and efficiency of a provider, there is a plurality of ways to benefit from quality support.
Watch The Placement Of The Company Or Expert On Google
Enter keywords related to the activity of your company and its geographical area (or intervention). If it comes out in the first results, it’s pretty good sign. On the other hand, if it can not be found, mistrust is required.
Ask For References
If your provider has not been advised by an acquaintance, you are entitled to ask for references. Getting the name of a company is not enough. Ask your contact to provide you with examples of concrete results , if possible in a field of activity close to yours.
Get An Appointment
The telephone contact or mail is rarely enough to make an opinion close to reality. It is important that you meet your contact (s) in a physical office. In this way, you will be able to see how the company works and what tools it has.
Objective And Subjective Criteria
Beyond these indicators, which will certainly allow you to perform a first sort, there are other criteria, often more personal, that can make all the difference.
Proximity
Some advertisers prefer to work with service providers who are in the geographical area of their company and are looking for a Top SEO company in Delhi. This proximity facilitates appointments and can be a reassurance factor.
The Cost
The budget is an important factor. But this one does not only guide your search. Keep in mind that it is possible to compare two equally qualified providers who have a similar level of expertise. It is important to be wary of very attractive rates: you must be sure that the selected company will provide you with real quality work, in line with the rules set by the search engines, and will be responsive in case of problems. If this happens, you may lose your money if the results are not there. We must also be vigilant and recognize the false promises. Get a top position in search engines on a competitive keyword by only paying a hundred euros … it’s simply impossible!
Follow-UP
It is very important that you benefit from an optimal follow-up , according to your needs and your stakes. Reporting phases are very important to help you understand and measure the work done. In general, agencies offer to send you a positioning report every month. This shows the evolution of your visibility on the chosen keywords. The service must be transparent and your contact person must be sufficiently available to answer your questions, whether by phone or email. Lastly, appointments should not only punctuate contract renewal periods.
To conclude, choosing an SEO company to improve your visibility, your reputation and your turnover can not be improvised! Beyond the skills and know-how of your provider, you must ensure that monitoring, listening and availability will be at the rendezvous.
