HOW TO CREATE ENGAGING CONTENT FOR SOCIAL MEDIA MARKETING
Product marketing has taken social media by storm. Among the various forms of advertising, video marketing has stood out.
People are spending so many hours watching videos on famous social media sites like Facebook and Instagram. This has companies and business owners their top priority in matters of content marketing. Authority brands and influencers everywhere are using it to get more consumers and expand their territory.
Creating a video that people can relate and connect to is a big challenge. On that note, below are the various strategies you could use to create engaging content for your viewers.
- Video transcription
Scout over the Internet and you will notice a growth in the number of videos that have had transcription.Transcription makes videos easier to understand and easily accessible to people who are deaf or those withsome form of hearing disability.
The same applies to people who speak a different language. Having a video with multiple languages allows you to reach a wider audience than anticipated.
It also caters to audiences that would prefer reading rather than watching and vice versa.
Additionally, watching a video and at the same time reading some text, allows for people to retain the contents of the video long after the video is over. Isn’t this what we all want?
To get the best transcription service, visit GoTranscript.com.
- Know your audience
It is a simple fact that people will watch through a 5, 10 or 20-minute video if what the video shows is something they could relate to. It is highly unlikely that a man will spend 5 minutes watching a video on the benefits of healthy eating during pregnancy. But a woman will spend 20 minutes on the same video or something related.
The point is, know our target audience. Also, know their needs. This way, you could come up with relevant content that will keep them glued to their screens. That is why you will see babies advertising baby products. This prompts the baby into asking for it and as all parents know ‘what baby wants, baby gets.’
- Make the first seconds of your video interesting
Just like there is never a second chance to a first impression, unfair as it may be, the probability of people watching your video through to the end is highly dependent on the first two seconds of your video, literally!
To get a viewer engaged, try as much as possible to humanize your entire video or at least the first few seconds of it. This will get more people interested in your video.
Also, try as much as possible to tell a story with your video. Have a captivating beginning, interesting middle and clear end.
Lookto entertain your viewers as this will significantly increase your chances of success.
Whether you are creating a home workout video, a ‘how to’ video or a funny clip, the only way to ensure you get the most views is by engaging your viewers. This also brings about an increase in traffic to your channel which could translate to sales for marketers.
Additionally, search engines will notice the likes, subscriptions, and views giving you better rankings during a search. With social media and technology taking over every aspect of our lives, this is the perfect time to try video creation as a social media marketing strategy and see what your audience love.
