How to Increase Your Email Deliverability

In the competitive world of email marketing, you want your message to be delivered to your recipients’ inboxes rather than discarded as spam.

Deliverability is not as simple as sending a message to an end user; it means getting that message to the end user. Here is the guide to increasing the chances of email delivery and ensuring optimum click-through.

6 Tips for Enhancing Email Deliverability 

Your email campaign will not be successful if the deliverability is poor. Aside from the tips you will read here, you need a deliverability tool. Below are some practical ways to boost your email deliverability.

Authenticate your emails

Simple authentication is the key to email deliverability. To ensure your messages are genuine, the best practice is to adopt standards such as SPF, DKIM, and DMARC, among others. These standards minimize the likelihood of your emails being spam by observing certain credibility measures to relevant ISPs.

Maintain a clean email list

A clean list will send your emails to active and interested users only. Housekeeping should involve deleting expired, inactive, and duplicate email addresses. Always use confirmation-opt-ins to avoid spammers’ subscriptions. To avoid bouncing emails, use third-party tools like NeverBounce or ZeroBounce to validate and eliminate bad ones.

Focus on content quality

The subject line and everything you include in the email also determines the success rate of delivery of your email. Do not use spam keywords such as “free” or “urgent,” and do not use extra punctuation marks or set words in capital letters.

Always include product-specific and benefit-focused subject lines and make the email copy interesting. Avoiding deception and making your CTA stand out will help ISPs and your audience trust your company.

Monitor sender reputation

It can be best described as an email equivalent of a credit score that defines the sender’s reputation of your business. Indicators, including spam complaints, bounce, and engagement rates, determine one’s reputation.

One tool that can be used is SenderScore. As a matter a fact, ensuring clients receive more valuable and targeted emails will keep or increase their score.

Engage your audience

When your messages get a lot of attention, ISPs know that the recipients need your emails. Engage them by clicking links, replying, or marking your emails as important. It also assists in creating separate content relevant to specific audiences, garnering high involvement.

Test and optimize

Always perform frequency tests on your emails. This way, you can experiment with the most effective options when reaching out to the target audience using A/B testing. These include the open rates, the click-through rates, the bounce rates, etc., and make changes depending on the picture painted by these figures.

Conclusion

Several factors come into play to increase the rate of email deliveries, including technical, list cleanliness, and good content. If you use the above practices, your emails will always land in your audience’s primary inbox, helping you achieve a higher response rate and ROI. Finally, an email deliverability tool like Lenwarm will improve your sales campaigns.