How Video Brochures Can Increase Brand Awareness

If there’s anything social media has taught us is that people prefer reels and short video clips over traditional posters and flyers. Who hasn’t spent hours scrolling through social media entertained by short videos? With this trend not going away soon, it’s time to take your brand awareness campaign to a new level using a video brochure.

What Are Video Brochures?

As its name suggests, a video brochure is just like a traditional one, but with a short video clip added, the audience can play and replay whenever they please. This fantastic marketing device contains all the necessary information you and your team want to share with your target audience. These brochures contain both printed facts as well as a short video, and everything you include in these mixed-media brochures will lead up to better awareness, here’s how:

Creating A Connection With Your Audience

Customers are notorious for having a very short attention span. One moment they are interested in your brand, and the next they have moved on. This happens when they see online ads and traditional printed brochures. With a video brochure, your company will likely stand out making a lasting impression and connection with your target market.

Through Enhancing Customer Engagement

A brochure that comes with its own customized video is guaranteed to attract attention. Your audience is more likely to ask questions about your company and even share this unique marketing strategy using their personal social media accounts, adding to your brand awareness and visibility.

Better Accessibility

By using the video in the brochure your company’s message and information are accessible at all times, with or without internet access. Since these brochures are small enough to hold, several people can watch the video simultaneously and learn about your brand, company, and products allowing your message to reach more people.

Perfect To Use During Conventions

One of the best ways to connect with your target market and others in the same industry is to join conventions. While leaflets, flyers, and brochures are useful most people throw them away without a second glance. With a video included in the brochure, you can reuse these tools, and update the video so that people can learn something new each time they pick up a brochure. With a high-quality video brochure, those who pick one up are less likely to discard them, which means more brand exposure.

Other Mixed-Media Video Marketing Tools

Aside from these useful brochures, there are other ways to incorporate video with your marketing strategy. For one a video box is perfect for sending to influencers and other celebrities with a large social media following. A video box is seen as creative and unique, they will surely impress everyone on social media.

A more laid-back option to the box and brochure is the video mailer. These are created to be sent through the post to get the attention of as many people as possible. If you want to cast a wider net, when trying to increase your brand’s visibility and audience awareness, a video mailer is a way to go.

Whether you need a video brochure, video box, or a video mailer for your business, we can help. Contact us today at MediaFast.