The Importance of Getting a Dedicated Video Strategy
When it comes to video, it is not about to make it or not, it is about winning the competition and stand out from the rest. Many companies fail to realize the importance of video marketing and hence not perform well, which makes them think why they failed. We have found that brands are living in a grave reality where although spending is increased and they have been focused on video marketing where only a minor chunk of these brands are making the most of a dedicated video strategy. Many creative agencies like Reblhouse, are dedicated to the concept of delivering their clients with dedicated video strategy to render their campaign successful. We, at Reblhouse have listed some reasons to why a dedicated video strategy must never be underestimated.
- Know that the viewers and customers are not always the same entity
Know what you want people to think, feel and do after watching your video. Plan according to the terms of content journey and not according to the customer journey. Try to understand the audience, the context in which they consume the content, among your competitors when it comes to sharing the voice.
- You are not the target market
All the people in your company, even the CEO has an opinion on what kind of content you should make, however, they rarely reflect the target audience online. Ensure that you can work on your approach on the basis of customer insights and a bona fide understanding of the viewer and the channel.
- You need to de risk the medium
Video and filming is probably the most expensive form of marketing. To maximize your budget, investing modestly also helps in creating production efficiencies in the entire year.
- You must always have your success plan ready
Merely producing a video is just the tip of an iceberg to ensure success. You will need many variables to juggle like cost, frequency, quality, distribution and being interesting and amusing enough for viewers to watch till the end.
Marketers need to understand that the film is so subjective that audience tend to believe it as a proof and they also need to understand the viewer behavior that leads to productive video strategy. This is probably the only way to substantiate your creative approach efficiently and make sure the stakeholder buy in with guarantee.
