Launch your tech start-up business from these books

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How do you stay ahead of the game? It’s the question at the core of every tech business, and the question tech start-ups needs to ask themselves as they enter a race that’s already high-paced! Staying ahead revolved around innovation. And innovation comes from a combination of foresight and hindsight. Predict where the industry is going based on where the industry has been. Easier said than done, but there are things you can do to educate yourself.

Books, for example, are a fantastic resource for start-up businesses. Not only do they offer a plethora of information, but you can find out how successful members of your industry have brought their own innovation to the sector. Take a look below for our pick of the best books for your start-up tech business.

How Google Works

Successful and innovative are certainly words you’d associate with Google How do they do it?

Explore the inside story of Google, thanks to executives Eric Schmidt and Jonathan Rosenberg, and pick up tips on everything from branding to workplace culture. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

The Industries of the Future

Let Alec Ross be your personal guide through the world of innovation in the tech sector in this amazing book.A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

Ross’ book gives you a rare chance to see how a senior advisor for innovation works, bringing a unique experience onto the pages for all to read. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.   

Bold: How to Go Big, Create Wealth and Impact the World

This next book is split into three parts, serving as a how-to guide for tech entrepreneurs. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

Looking for a place to start in your foresight of trends? This next book’s for you, as it aims to predict the next 30 years of the tech industry. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.  

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

In this work, we can look ahead to the next 30 years of change in the tech industry. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

Kevin Kelly, author and former executive editor at Wired magazine, focuses on a range of tech trends, in the home, work, and retail sectors.Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

Conscious Capitalism

How’s this for a different view: Capitalism can benefit everyone — employees and the planet as much as shareholders and employers.

How you treat people within your business, at every level, is the core foundation to your success. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today). Being conscious of how your company can impact the world and how you can create a desirable environment to engender creativity and originality could make all the difference to your business’ success in the first few years of its life.

Networking Like a Pro

If you’re struggling for where to start, Networking Like a Pro is the best first step, as it has been made for new starters. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Technology, by its very nature, is all about connections. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

The Lean Start-Up

One of the biggest difficulties is getting started, and Eric Ries has written this book with that in mind. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. This book is essential to anyone who wants to remain innovative as their company picks up momentum.

Your One Word

Author Evan Carmichael had already started and sold his own biotech company by 19 years old, so you can be assured of his knowledge of success!Your One Wordhelps new entrepreneurs analyse their businesses, verify their aims and unlock their potential. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

The Upstarts

Some of us prefer a more practical approach, and The Upstarts offers a number of examples from real business success stories. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

Want to walk the same successful path as Airbnb and Uber? This fascinating read will show you how you can also change standards — such as how people travel and what they expect from accommodation — to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?

Steer your start-up towards success with the best books for your firm.

This article is brought to you by Where The Trade Buys, an award-winning, leading UK printing business that offers a broad range of services, including PVC banners for businesses.

Sources:

https://www.simplybusiness.co.uk/knowledge/articles/2017/08/best-books-to-read-for-small-business-success/

http://www.growthbusiness.co.uk/30-must-read-books-on-business-technology-and-productivity-as-picked-by-entrepreneurs-2552123/

http://uk.businessinsider.com/must-read-tech-books-2017-9?r=US&IR=T/#lean-in-women-work-and-the-will-to-lead-by-sheryl-sandberg-6

https://www.forbes.com/sites/mnewlands/2017/02/24/13-must-read-entrepreneurial-books-for-tech-founders/#1b08967a56b9

https://www.rocketspace.com/tech-startups/top-6-books-for-tech-entrepreneurs

 

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