NetBase Social Media Analysis Brings Clarity to Online Engagement through its Mentions Metric
NetBase is recognized as a premier provider of social media analysis tools. Its service benefits include:
- gaining a deeper understanding of your specific competitive environment
- fully leveraging artificial intelligence to ascertain meaningful customer experiences
- obtain real-time reports for actionable insights
- ensure a comprehensive examination of marketplace information
- partner with a provider that can scale to meet your most demanding needs
Visit the NetBase website for more information about how to create a social media analysis specific to your business or gauge the activities of competitors.
Accurate Social Competitive Analysis
Analysis tools can be used to find out how to beat the competition. You can even leverage the competition to improve standing in the marketplace. NetBase offers a Social Competitive Analysis tool that examines three key factors:
- identify both your business’ and competitors social activity
- prioritize the most determinant metrics
- obtain accurate consumer sentiment
The first issue to resolve in a competitive analysis is to identify the similarities and contrasts of your business’ online social presence with that of your competitors. Next, NetBase will examine key metrics in customer sentiment, demographics, and psychographics to gain deep insights. Finally, natural language processing can deliver highly accurate consumer sentiment.
Case Study in Emerging Technology
A real world example of social media analytics can be seen in this article about a NetBase survey. The company demonstrates the power of its tools through a basic comparison of social media mentions about financial services. The results are decisive enough to create real interest in financial areas that have been plagued by speculation.
By using just the simple metric in the survey, it becomes obvious that there is opportunity in Bitcoin. Almost consistently, Bitcoin leads all market moves in a still very young blockchain space. For an industry that comprises hundreds of billions of dollars, NetBase social media analysis services can prove to be invaluable.
The NetBase analysis found that, out of 55 financial services brands, Bitcoin was mentioned 40% of the time. This seems shocking considering that the survey consisted of banking and investment banking institutions, credit cards, insurance, payment services, online lenders and other crypto projects.
Consider payment services and other crypto projects alone. It still seems that Bitcoin should not have this much dominance over online engagement unless people truly thought that expressing their opinion meant something. Now consider that credit cards were part of this discourse. How often do we see advertisements for a new credit card or the media coverage of credit complaints?
At the very least, the NetBase social media analysis of the mentioning of financial services brands makes us aware of what consumers are willing to engage in. This is extremely powerful because engagement equates to a high level of consumer attention. And, attention alone is powerful enough to inspire the emerging number three search engine, Brave, to use this metric as the basis behind its cryptocurrency, the Basic Attention Token (BAT).
About NetBase and its Service
NetBase is a social analytics company. It specialized in a variety of custom, out-of the- box solutions. Businesses that use NetBase services will find comfort in its industry leading customer support. NetBase realizes that to maximize success, the unique needs of your business must be understood. This is why customization is built into its solutions at the fundamental planning stages. Thus, your business can leverage NetBase services, both its people and tools, for anything that will benefit from deeper analysis and the understanding of selective metrics.
