Prevent from Mobile Ad Fraud in 2019
According to Think With Google 2017, 56% of online ads are not viewable by users. According to the IAB (Interactive Advertising Bureau), in 2016, the worldwide traffic to robot traffic is 4.6 billion dollars. (IAB Ad Fraud Report, 2017) This means that majority of money spent for mobile advertisement goes to waste. Before explaining how you should be preventing from ad fraud, first we will explain the concept.
What is Ad Fraud?
Ad Fraud concept explains that the advertisements are published in non-human robots. Their content is not seen by any living human being and their investment goes to waste.
MOBILE AD FRAUD TYPES
- CLICK FLOODING OR CLICK SPAM
When an unpaid user installs an app, a series of clicks take place, falsely connecting the install to a paid ad.
This type of misrepresentation is particularly unsafe for future investigation since it not just makes the promoter pay for a client they didn’t have to pay for, however it additionally downplays the measure of organic traffic they are getting.
- CLICK INJECTION
This fraud type occurs in android apps. Android phones include a feature known as “install broadcasts” where all existing apps on a phone are notified when a new app is being installed. Fraudsters create simple free apps that users download to try. Users do not know that these simple free apps are informed when a new app install is taking place in an android device, and these apps send a series of clicks to attribution networks before the install is complete and the fraudster gets paid for it.
- FAKE INSTALLS
Fraudsters use emulation software to fake installs to claim advertising revenue. An emulator is a product framework that empowers one PC framework to carry on like another PC framework. Fraudster traps an attribution accomplice into following an introduce that hasn’t occurred on a genuine gadget, ascribing it to a paid source.
How to Prevent from Mobile Ad Fraud in 2019 ?
Mobile app advertising is getting bigger and more complex in as years pass therefore manual prevention ideas are not enough to prevent from ad fraud in 2019. This is why we will talk about attribution partners.
In order to track download campaigns for mobile apps there are numerous tools one can use which are offered by third party firms called attribution partners. These attribution partners help you with the following:
- You can track all of your marketing channels
- Aggregate your conversion data for in-depth analysis
- Track and attribute your incoming users to the sources they come from
- Recognize anomalies
If you are a publisher or advertiser, we recommend you to have an agreement with an attribution partner to prevent from mobile ad fraud. If you want to learn how to work with your app check here.
https://appsamurai.com/a-step-by-step-guide-to-detect-mobile-ad-fraud-2/
