Small Biz: Start Your Basic Digital Marketing With A Do-able Strategy
When your market is a local market such as Hong Kong, Singapore, Taiwan, Korea, Japan, Vietnam, Thailand, Malaysia, or any other Asian market, you need to create and implement a local marketing strategy. Digital marketing is nowadays the default approach. Digital Marketing means online marketing or internet marketing. For some marketers, digital marketing is even beyond online or internet marketing. For example, digital marketing Hong Kong would include the use of a few main and some abstract digital channels to reach prospective customers.
However the first step for a small business to take is to develop and launch a company website. On the company website, you are to display your service and/or product. Think of the website being the home of your business. It must include all the necessary messages, and must be built with the mindset of being mobile-friendly. You cannot ignore the mobile phone users these days, as they could be the largest population to visit your website and get to know your service/product. To add the local element to your website, the domain name of your website may be example.hk. Note the extension is hk which indicates you have a Hong Kong based local business website.
SEO in short means search engine optimization. SEO is the process to increase website traffic using the organic mean i.e. non-paid, or organic search results from search engines. Essentially you will have to use technical methods to improve the ranking of your company web pages in the search results of Google, Yahoo, and Bing. Some of the moving parts in search engine optimization may include using the right keywords on your website, having a consistent presence in a few mainstream social media sites, getting the appropriate citations from other websites out there and user reviews. There are still many more factors besides those that are mentioned. For some websites, search engine traffic may consist from 20% to 60% of all their website traffic. It is upmost important to do well with SEO when you are capable of doing so. Make sure when you are developing your company website, start implementing the important elements of mobile SEO onto your website.
People in most countries in the world would use Google as their default search engine if they need to search the web, except a few exceptions. When you are to build a localized search engine strategy for the Hong Kong market, you should consider both Google and Yahoo (or Bing). Traditionally for Chinese searches, the majority of it would have come through Yahoo. On Google, there would be both English searches and Chinese searches. When doing SEO to target the Hong Kong market, make sure you track your SEO progress on both Google and Yahoo (or Bing). For results, you may use Google Analytics to find out how many visitors you have received from Google SEO and/or Yahoo/Bing SEO.
