Social Media Management 101 For Start-Ups
There are so many pieces that make up digital marketing. All those pieces move together to generate interest, to nurture leads, and ultimately close sales. But, before you get into it, you need to know the ins and outs of the different digital marketing tactics and how these pieces can help your business make the most of your marketing budget. The first thing we’ll get into is answering this question – what is social media management?
Oftentimes, we’re asked this question because many business owners are familiar with social media platforms like Facebook and Twitter, but don’t really understand, or rather, are not familiar with how these channels work, especially to grow a business. Knowing, identifying and understanding social media management and what it is and means for your business is crucial in order to use these platforms effectively to reach your audiences, influence conversion and for business success.
This post will answer this question and some of the other things running through your head.
What is Social Media Management?
Plainly put, social media management is the process of “creating, publishing, promoting, and managing content across social media platforms.” These platforms include, but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Pinterest and more.
Social media management isn’t just about posting updates on your company’s social media pages. It involves engaging audiences and finding new opportunities to increase your reach and visibility.
Here are few things that are included in managing social media:
Choosing the Right Social Media Management Platforms
Your social media management game plan needs to consider what the best social media channels for your business are, and how to use them. Here’s a quick overview of the different social media profiles and what their benefits are for your business:
To date, Facebook has over 2.7 billion monthly active users from all walks of life. On this platform, there is a pool of genders and age groups that businesses can target and reach. It is said to be the greatest social media platform for businesses to get the widest reach and a great marketing platform.
Instagram is exceptional for brands that create visual content and sell. The audience base on Instagram tends to be a much younger crowd, although that is changing, and popularised by female users. If your brand sells products or services related to fashion, beauty, lifestyle, visual-focused industries and restaurants, this is the platform for you.
With over 321 million active users across the world, who are constantly tweeting and engaging with others, current affairs and brands, Twitter tends to be where news and trends begin. With the introduction of #hashtag’s, brands can get in the loop with what’s hip, happening and what users are saying. If you’re looking to join trending conversations or provide online customer service, then hop onto this platform. It is also great for sharing content with influencers and others who could prove to be ambassadors who’ll add value to your business.
LinkedIn is a social media platform focusing on B2B brands as well as a great job searching platform. Here you can target businesses in different industries that align with your business objectives. You can find, interact, and share your content with people based on job titles, industries, or company type.
YouTube
YouTube is the second largest search engine in the world. On a daily basis, phrases like “Google it” and “YouTube it” have become second nature to online uses. Here, you can create a channel for your business and upload content that helps engage and connect with your target audience. Additionally, you have unlimited video hosting and share video content through other channels.
Another visual-filled platform is Pinterest. You can share image-focused content and can be particularly helpful to consumers who are DIY enthusiasts, people who want home improvements, nutritional guides, fashionistas, fitness gurus, and so much more. If your brand sells products or services leaning towards imagery, head over to Pinterest!
There is much social media management, through these channels, can do for business that if you don’t take advantage of any of them, you’ll find yourself in the back of the online race.
It takes insights and experience to be able to use these platforms to the best of what they can do for you. Sure, you can do some of the social media work yourself, however, managing them is a whole new ball-game for most business owners. If you’re looking for social media management services on the Gold Coast, get in touch with our expert team at Bird Dog.
