Why social media marketing is here to stay

Social media has proven to be much more than a temporary trend. Social media marketing will likely be around for decades or at least if social media exists. This form of marketing benefits businesses of all different sizes and types. Industry insiders are adamant social media marketing will continue to expand as technology becomes that much more ubiquitous.

Social Media Extends to Nearly Everyone

Though some people do not participate in social media, just about everyone knows someone who does. Make an impression on social media users and the message will spread in due time. Social media has penetrated markets far and wide.

If your business sells products or services that can benefit those beyond your immediate surroundings, social media will serve as the bridge that connects you to these important new markets.

The Rise of Mobile Devices

Nowadays, more people rely on smartphones, tablets and laptops to access the web rather than traditional desktop computers. Social media, websites, blogs and other online content are now optimized to fit these comparably small screens.

The hyper-connected nature of our modern-day life empowers people to use social media on-the-go and consequently view social media marketing messages while consuming online content around the clock.

Word of Mouth Advertising

Social media brings community members and even those outside of one’s local community together. This is the perfect opportunity to get the word out about services, products and other offerings.

Facebook ads manager really do pay attention to social media marketing as they are inclined to value the majority of what they see on the platform.

Even if users do not immediately respond to social media marketing ads, exposing them to these messages plants a seed for future cultivation.

Social Media Allows for Specific Customer Targeting

Social media marketing has advanced to the point that it is now possible to target specific demographic cohorts. If you are interested in those in your zip code or another target demographic, you can reach this customer base through social media marketing.

If you are intimidated by the prospect of a social media marketing push, don’t fret!  We will help you get the most out of every penny you spend on social media marketing.

Homebase Digital

Our digital marketing agency is here to help grow your business with social media marketing and other digital tools. Contact us today to schedule an initial consultation.