Why You Should Start Using URL Shorteners for Social Media Promotion

The last 5-6 years proved to be very crucial for SEO consultants due to various algorithm changes introduced by Google and other search engines. Only those that could maintain their pace along with these changes managed to survive; all others suffered heavily or vanished from the market. In case you have had troubles dealing with various search engines in the past, then you need to take certain steps to make sure it doesn’t repeat in the future. Start focusing more on various social media platforms with the help of URL shorteners. Here is why you need to pay attention to URL shorteners-

Using URL Shorteners

URL shorteners have become very popular lately, and the main reason responsible for it is their features. Apart from a primary feature of shortening a URL, they also come up with analytics feature that makes it easy for the Webmaster to check the actual source of traffic and conversion rate. Those who have been using this tool for some time are aware of this feature, and capitalizing on it in the best possible manner. So, leave aside all your doubts and opt for URL shorteners as soon as possible.

Why You Should Use URL Shorteners

There are dozens of reasons which might prompt you to start using URL shorteners as soon as possible; the best among them is branding. Instead of using long and ugly you are else on various social media sites, you can opt for a tool that can shrink URL and at the same time make it very engaging, attractive, and sea-friendly.

Most of the tools available in the market provide only basic features, but if you dig a little deeper you can find a tool that can make short URL and at the same time keep you informed about various user behaviors. You can know the actual source of the traffic your site is getting, and make certain changes in your branding activities to maximize the conversions.

This is something you can hardly perform without a good URL shortener. So, keep the points mentioned here in mind and opt for a good URL shortener as soon as possible.