Three functions of cloud CRM software for doing business efficiently

CRM system is a core in which marketing, sales and costumer service unite.

CRM system is an instrument for managing costumer relations. It provides more direct and effective interfacing with costumers.

A costumer in sales funnel

CRM systems can help to attract costumers and build steady relationships with them.

CRM is a concept that regards a costumer as a center of business activity. In means that fulfilling costumers’ demands is a high-priority objective. Cloud CRM software implements automation of CRM strategy.

Managing customer life cycle in cloud CRM software

CRM system integrates processes implemented by the department of marketing, sales department and client support service and creates a united information and communication field for personnel.

Cloud CRM software allows automating every step of working with costumers:

• Attraction. At this stage, information about products is presented to a costumer. Primary data collection and lead generation are implemented. Approximate demands of a costumer and a costumer’s characteristics are defined.
• Motivation. At this stage, a lead becomes a costumer, and a manager works on him. A costumer’s demands are specified, additional information on products are presented, and advantages of products are demonstrated.
• Purchasing. A manager collects documents, authorizes them, and harmonizes all agreements.

Three important functions of cloud CRM software

1. Costumers database management

• Segmentation. Cloud CRM software allow segmenting costumers by different parameters. Basing on collected data, marketing managers develop due offers for each segment.
• 360° costumer profile. Cloud CRM system helps to form 360° client profiles, which include not only socio-demographic data, but also purchasing activity, demands, interface records, etc. It also provides additional information from open sources and social networks. The data is placed in a cloud storage, which allows each manager to access it.
• Costumers database analytics. Make informed decisions based on deep analysis of your costumers database. With the help of filtering system, you can highlight costumers by different parameters and therefore define high-priority development strategies.

2. Lead generation and nurturing

• Unified lead database. All lead database from different sources is placed in cloud storage, that makes it simpler to work on demands of potential and current costumers and get them motivated for purchasing
• Scoring. An instrument, which helps to distinguish the leads who are ready for purchasing from those who still need to be nurtured.
• Lead analytics. A robust means of deep analysis on leads database, which makes your working on potential costumers more efficient. The system allows estimating amount of entering leads and conversion, allows measuring efficiency of each attraction channel.

3. Organization of customer service and support

• Work on requests. Cloud CRM system is integrated with cross-channel communications, so you will not miss a single request. Process orders and calls in a unified workplace. Full agreements are placed in cloud storage and are absolutely accessible. Every costumer will be taken into account and deals will be implemented with no delay. Cloud CRM software help to process massive amount of requests and distribute tasks between managers.
• Service Desk. A solution for automating all processes of internal and external costumer support service. Allows managing all types of requests, including incidents and troubles.
• A unified service catalogue. Cloud CRM software allows organizing information on all delivered services and placing it in a unified cloud storage.