Tips to understanding your social media audience
Knowing your audience is vital in any business. No product or service is going to suit the taste of everyone, so it is much better to focus on those people who are more comfortable to end up buying. Those of you who work in marketing are fortunate to live in a time when it is straightforward for you to target not a specific audience, but a particular person. A few years ago, you needed to publish an ad in a magazine. You had to focus on an entire population searching for those potential buyers. And the ratio was 100: 5. But today, thanks to platforms such as Google and Facebook, you can define in great detail the person you want your ad to appear, optimizing as much as possible.
How to know your audience?
Do you know your potential clients? The easiest way is with the data of your clients. From them, you can create a list with data such as whether they are urban or rural, age, studies, preferences, etc. Once you have created this profile, Social Media Paid Advertising allows you to create campaigns specifically aimed at this type of person. Also, keep in mind that the social network will enable you to upload your customers’ data from your Analytics or your CRM. And then cross the data and create an audience with their data. When targeting your ads, keep in mind that although targeting is essential, doing too much can have a detrimental effect: reducing your reach and playing against you.
Improve your SEO positioning
The best thing is that all this information, both that of your clients and that you can get through social media platforms, can also help you to improve your search engine positioning: using keywords that can suggest all this new information. Remember that it is essential that for your ad to work smoothly, it is vital that it is perfectly adapted for both mobile and desktop. It is also necessary to do A / B tests with each ad to see which one has a higher conversion rate.
Another aspect that you cannot forget is remarketing. If a person has already bought from you (and received the product or service they were expecting), it is highly likely that they will buy from you again. So you should not leave it abandoned. We must still impact them. With remarketing, the cost per acquisition of a campaign can be reduced tremendously.
A hyper-personalized message
Targeting your campaign to a particular audience is not only an excellent way to sell but also to get new leads. It is something that you have already seen in political campaigns, in which they have directed their efforts to particular people in particular places where a handful of votes could change the result. This hyper-personalization of ads is one of the high keys to network advertising. It is to go one step beyond the segmentation of a lifetime. It is no longer necessary for your ad to reach a specific audience; now, each individual must receive a particular ad to respond.
Essential information to personalize your ads
It offers you another great advantage concerning the advertising of a lifetime. And that is that you can personalize the ad around a series of crucial aspects so that it has greater effectiveness. Another fundamental issue is that social media marketing service allows you to know which segments of your audience respond best to your ads, allowing you to redouble your efforts on them.
Connect with your social network communities
How to connect with your community on social networks? It is repetitive, and the questions are always the same: What channels should we be? When is the best time to post? How can we improve engagement? How to connect with your community on social networks? The key is neither the channel nor the format nor the frequency nor even the recurrence. So what’s the secret ingredient for connecting brands with people?
Hyper-Personalization: A message cannot connect with all your buyer people. The sooner you internalize it, the sooner you will join.
Surprised: We are intoxicated with information. We don’t need more content but better content. Imagine the ratio: in a very minute, almost 300 hours of video content are uploaded on YouTube. If you have to make a video, do it differently.
Accept the ruling: The sooner you accept it, the better. Accept that you will ever piss someone off. Or too many people. Or that you will fail. But it is reasonable, and the more you fail, the more you learn.
Empathy: Accept it; this is no longer about you. It is not about logos or brands, but about people (potential customers). What are your buyer people? What do you need? What are you giving them to meet those needs?
Keeping this entire information into consideration will help you to design your social media strategies.
