What an SEO Audit Can Tell You
SEO, or search engine optimisation, involves increasing the amount and the quality of website traffic that gets directed to your site through user search engine results. SEO is an important factor in the online success of your business, driving traffic and increasing sales when it is done properly and lowering your ranking in search engine results when done poorly.
There is a lot that goes into building SEO content and optimising your website – it takes plenty of time and dedication. If you’re a business owner, you can lose time, money, and resources by focusing on taking care of SEO on your own.
Luckily, some online marketing agencies offer businesses a free SEO audit, which can be an invaluable tool to figuring out how to improve your online marketing strategy and increase leads and traffic. Let’s take a close look at some of the things you can learn about your online performance with an onsite SEO check.
Crawling & Indexing
Crawling and indexing are two components that come together to form the foundation of successful search engine optimisation. Crawling is how Google reads your website and indexing is how your page is added to search engine databases. Google provides a tool that can give you access to this information, analysing your website’s crawl factor and ensure that all pages are indexable, but an expert will be needed to handle all of the technical aspects of this process.
Website Accessibility
An onsite SEO check can also tell you how easily accessible your site is. This analysis shows how quickly your page loads, its mobile optimisation, server response times, and more. 404 errors and slow loading speeds are two of the most common issues that can be found and fixed with an SEO audit from professionals.
Website Design & Structure
User experience is also factored in when it comes to search engine optimisation, so you will get information on the structure of your website and its design. How easy is your website for users to navigate? Is your website truly mobile friendly or should further enhancements be made? A free SEO audit gives you this information and more.
Website Security
If your website is not secure, your ranking can decrease significantly. A secure website ensures that user information is kept safe, so it is essential that you provide site visitors with a secure browsing or buying experience. Websites that have HTTPS are upweighted, which you will learn during an SEO review.
Keyword Analysis
Keywords are the way users are directed to your website, making them crucial to SEO. It is important that your keywords are analysed in order to understand which ones bring in the highest conversions and how easily your target audience can find your site using keywords, putting your business on the front lines.
An SEO review is one of the best ways your business can learn about and improve SEO. Though the list above is extensive, there is much more you can learn by speaking with an SEO expert and getting a thorough review of your website performed.
