What Does It Mean to Be a Google Partner?
If you’ve ever run a business yourself before then you will know that running a business takes a lot of energy, especially if you are a small to medium sized enterprise (SME). You can’t be an expert in all areas of operations, in fact, the most successful business owners recognise this really early on, and will employ the expertise of a partner to help them to drive their business forward. On the subject of online trading, you may have seen adverts now and then inviting you to become a Google Partner but, what exactly does it mean and, how would it benefit your business?
What is a ‘Google Partner?’
Google Partners, formerly known as Google AdWords Certification, is a scheme facilitated by Google which allows businesses to improve their digital, online presence. If you wish to maximise your potential to advertise, market or promote digital content online, then becoming an established, recognised Google partner could be just what your business needs.
It’s no secret that Google dominates the online digital marketing space, their AI ‘brain’ or search engine pretty much has full control over what a user will or won’t be exposed to when they are browsing. It even has the power to manipulate what you see when using social media platforms like Facebook, or YouTube.
Roughly 5.5 billion people use Google on a daily basis for one reason or another, and of those 5.5 billion, roughly 1.7 billion actually have a Google account which in some cases, it’s a necessity if the user owns an Android device preloaded with the wide variety of Google services.
What branding means to a customer
Branding is everything for the majority of people, your brand will determine their level of confidence and trust in your company which can be easily obtained if approached in the right way. Google is a perfect example, if you are of an age that you can recall when Google first came on the scene, you may be able to relate to the fact that you probably trusted the platform from the word go and why wouldn’t you, it’s great.
When search engines were first introduced there wasn’t much choice and regardless, they were/are required in order to search the internet for specific queries and get to where you want to be in the online marketplace. For most people there wouldn’t have been a second thought, they would have just typed in whatever they were hoping to find with no idea of how their input data would be used.
Branding done properly
The same can be said for companies such as Microsoft, you could probably count the amount of people who actually read and understand each ‘end user agreement’ on one hand, so, either people are just lazy or, they have an unknown trust, faith or, belief that whatever they are agreeing to when they tick the ‘agree’ button is in their best interests.
The fact is that most people have no idea what they have agreed to, but carry on without a second thought as to what might happen in the future or how their data will be used. That is the true power, the pinnacle of company branding.
