Which Type of SEO Do I Need?

In the world of search engine optimization, marketers have several options. If you have been learning about SEO and you are trying to figure out which kind you need to use for your business, then look no further. Here are six different tactics to consider when you are doing this kind of marketing:

1. On-Page

In general, this is what your visitors will see when they visit your website. Typically, this is the kind of SEO that most people are familiar with. For this kind of optimization, content is king. Website managers need to use keywords appropriately and consistently, giving special attention to page attributes like headers, tags and meta descriptions.

2.  Off-Page

With SEO Austin services, there is a lot that goes on behind the scenes. Think of this kind of optimization as the type that happens away from your website. From back linking to social media, off-page media is just that: off-page.

3. Technical

Another sort of hidden SEO happens on-page, and you can find it within the HTML coding of website content. With HTML, you can use a schema markup to better direct search engines and you can update files to better communicate with internet crawlers.

4. Local

Local SEO is useful for companies who have both online and physical presence. An increasing number of adults use smartphones and mobile devices to search for businesses online. A localized focus with MOTOZA Digital Marketing can help connect these users with nearby companies to serve their needs.

5. App Store Optimization

When it comes to searching online, Google is the most popular search engine, but it is not the only place consumers look. Believe it or not, app stores experience a significant number of searches every day. For this reason, it can be useful to pay attention to ways to adjust app-related SEO. Although it is similar to the on-page type of optimization, making changes to your app title and icon can go a long way.

6. YouTube

Another place people often search online that may surprise you is YouTube. When you optimize your website for this video hosting giant, it can make a big difference in your results. Of course, the key to optimizing for YouTube is in the use of videos. Think of ways you can incorporate this kind of media with your business, and then pay careful attention to video titles and descriptions.

If you are a business owner who is just entering the world of digital marketing, you probably have many questions about SEO. By learning more about the different kinds of website optimization available, you can be better prepared to take on your advertising endeavors.