Why SEO is so crucial to the success for YouTube videos?

In a digital marketing strategy, developing SEO for YouTube is essential. After all, we are referring to the second largest research site in the world. In the past few months, how many times have you searched YouTube when you have had a problem and wanted tips to help resolve it? Alternatively, when you wanted to consume content on a certain topic? Actually, audiovisual contents have the most desired effects. The same product details you have in Google will have less impact on the viewers compared to the same audiovisual details you have on YouTube. Seven out of ten people search YouTube about a product instead of doing a traditional Google Search.

Tell us, which medium makes you more comfortable? A simple product details in text and image format or an audiovisual content. It is the reason why more and more entrepreneurs are relying on YouTube marketing services. Above all, it is affordable. Practicing SEO for YouTube can be very beneficial for your business and help you reach your potential audience with relevant content, as well as build authority on the platform.

Advantages of using SEO for YouTube videos

High coverage of the video site –

According to a projection made by Cisco, YouTube contents will correspond to 84% of internet traffic by 2022. Today the platform totals more than 2 billion monthly users. The number is impressive and shows how fundamental SEO is. With this wide coverage, brands that have defined strategies to position themselves will be able to be closer to their audiences and achieve results that are more positive.

Generating traffic to Google –

It is interesting to remember that Google owns the biggest video site. Therefore, the platforms are integrated and, when developing SEO actions for YouTube, companies generate traffic to the search engine. It happens because Google analyzes the keywords searched by users and often understands that content in audiovisual format is the most suitable for that situation.

Integration with other channels –

When you increase the traffic of your YouTube channel, you can therefore look to integrate it with other places. Already published videos can have the link shared on your Facebook page or Instagram bio. You can also embed the YouTube player in your blog articles or even an e-commerce platform. In this way, the brand’s popularity grows on the internet, as does the number of leads.

Discover the best SEO strategies for YouTube

Now that you know the advantages of SEO strategies for YouTube videos, you may be wondering how to put this into practice.

Do keyword research

You need to do keyword research, just like an SEO strategy for Google. YouTube’s own search tool can help in this regard, which shows suggestions for the most searched terms when you start typing a word. Google Ads is also a tool that can help with search, as well as perform competitor analysis.

Insert tags and make descriptions for videos

Do you want to index your videos on YouTube? It is necessary to insert tags. You can use up to 120 characters and it is recommended to create between six and eight words for the classification. Fill in the video description field, with a text of up to 5,000 characters, which must contain the chosen keyword. You can also enter the video transcription field. The chances of ranking are higher.

Edit the file name

Before uploading the video to the YouTube platform, it is a good idea to rename the file, using the chosen keyword as its name. It is important because search engines do this reading and this tactic will help the video to be ranked better.

Now you know how to develop an SEO strategy for YouTube Videos and how beneficial it is for your business.